Roofers and roofing companies

More Google reviews for your roofing company

A roofing job usually ends with no goodbye. Your crew works for days from the scaffolding while the customer is at work, and by the time the last load goes in the van, nobody is at the door. So the request hangs on the invoice and the completion photos, a few days later, once the roof has survived a night of rain.

No customer at the door when the job wraps up: the request hangs on the invoice, not a goodbye.
You send it a few days later, once the customer has watched the roof hold up.
One reminder for anyone who does not reply, then follow-up stops on its own.

Updated on August 10, 2026 · 9 min

1,402

construction companies netted out of the market in Belgium in 2025, the first net decline in ten years (the whole construction sector, not roofers specifically)

2 taps

from the QR code on the job sheet to your Google Business Profile

1 reminder

for anyone who does not reply to the first request

Embuild, covering the entire Belgian construction sector.

Why do Google reviews decide who lands a roofing job?

Replacing or repairing a roof easily runs into several thousand euros, and the homeowner only sees the result months later, once the first real storm has passed. With that kind of money and that kind of delayed risk, a Google rating becomes the first, sometimes the only, check on who gets to climb onto the roof.

A roofing job is never an impulse purchase. A homeowner usually asks for two or three quotes and looks up each company’s name in between. A quote is a promise, a review describes what actually happened to someone else.

Belgian press has repeatedly covered the problem of unreliable contractors, sometimes bluntly calling out the cowboys still working in the trade. A homeowner who has read that is looking for a reason to distrust you. Reviews are the proof that reason does not apply here.

Rating: the number shown next to your name in a list of three or four companies.
Count: how many customers back that rating up.
Freshness: is the latest review from this season or from three years ago.
Replies: whether you respond to a complaint, and how.

When do you ask for a review when there is no handover at the door?

Not when you take down the scaffolding, because the customer usually is not there for that. On a bigger job, ask after the works have been accepted, on a small repair, ask after confirmed completion, and ideally once the customer has checked the roof themselves after a night of rain.

A bigger roofing job runs for days, sometimes weeks, while the customer is at the office. On the last day you take down the scaffolding and drive off. There is no till, no counter, no moment where someone stands in front of you.

The job closes out with nobody home: scaffolding down, crew gone.
On a bigger job, acceptance of the works is the marker: the point where the customer accepts the work and any reservations have been resolved. The ten-year liability runs from that point, not from the invoice date.
On a small repair there is no separate acceptance step: ask after confirmed completion of the job, once the invoice is paid.
Only then do you send the request: short, with the link to your Google Business Profile.
If something went wrong, the customer can tell you directly instead of waiting for the next storm.

Why do roofers structurally miss out on reviews?

Because there is never a moment that naturally prompts the question. An owner standing on the scaffolding is thinking about the next job, not Google. And anyone paid in cash has no invoice at all to attach the request to.

Ask a roofer why they never ask for a review, and you hear the same three things every time. "I am gone after the job, I am not calling back for a review." "It costs time I do not have between two jobs." "One bad review can land me a furious customer, so I would rather stay quiet." All three are true in the moment.

Undeclared cash work adds to it. Some smaller repairs are still settled in cash with no invoice. That work does not just skip VAT, it skips the review too: there is no document to attach the request to.

What do you do with a one-star review about a quote that never became a job?

Reply briefly and factually: that you cannot find a completed job under that name, and that a quote is a non-binding proposal, not a reflection of the work delivered. Report it to Google, but do not expect fast removal, since a complaint about price is usually not a policy breach.

The pattern is familiar: someone asks for a quote, is put off by the price, chooses another roofer, and leaves a one-star review about being "way too expensive," without ever becoming a customer. For Google that is hard to tell apart from a genuine complaint, because that person did have real contact with your company.

Report the review through your Google Business Profile: no job, no invoice, no work carried out under that name. Google itself says a reported review is usually assessed within several days. A price difference between quotes rarely breaks Google’s policy, even if it feels unfair to you.

A well-documented quote and photos of finished roofs convince the next customer more than any reply under a review ever will.

That is exactly why a detailed quote and photos of finished roofs on your Google Business Profile do more against that kind of review than a defence would. A hesitant reader weighs that one review against twenty others.

How does ReviewsPro fit into a job with no goodbye?

You add the customer with their name and number and send the request by WhatsApp or SMS a few days after the invoice, not from the scaffolding. The app remembers who has already been asked, sends one reminder if nobody replies, and your foreman or partner can follow up without needing your phone.

WhatsApp or SMS: check first on what basis you hold the customer’s mobile number, include a clear opt-out in every message, and stop as soon as anyone asks.
QR code: on the job sheet or the final invoice, useful as a visual reminder.
Follow-up: one reminder if a customer does not reply, then it stops on its own.
Team: your foreman can send a request after a job they signed off themselves.

Nothing changes about your quoting software, your schedule or your invoicing: they stay as they are. ReviewsPro only comes in once the invoice is ready, as a separate step.

What can you realistically expect, including in the off-season?

Expect a share of your jobs per season, not a daily stream: roofing work depends on the weather, and how many jobs you land varies with the calendar. What you do control is that every finished job gets the same request, even in winter, even with older customers from last season.

A roofing company runs on a handful of large jobs per season, not a hundred small decisions a day. That makes every review count for more: a fixed request after every invoice builds up in a year what occasional asking takes years to reach. In the off-season, you can go back to last year’s customers, but only where you still have a clear basis to contact them and the customer would not be surprised to hear from you, never as a bulk message to an old list.

	Asking now and then	A fixed request after the invoice
Who asks	You, if you remember between jobs	The invoice, every time
Timing	Random, sometimes weeks later or never	A few days after the invoice, planned
Time lost	Working out who still needs contacting	Visible in the app
Rhythm	Spikes after a good season, then silence	A little every season, even the quiet one

Set a number you can keep up, and measure it against your own previous season, not a figure from a brochure. Google names prominence as one of the three local ranking factors, alongside relevance and distance, and your reviews are the part you build yourself.

Frequently asked questions

How do I ask for a review when the customer was at work all day and never saw me on the roof?

Do not ask on site. Ask a few days after the invoice, by WhatsApp or SMS. Add the name and number as soon as you land the job, and only send the request once the customer has paid and looked at their own roof. That way the request hangs on something concrete, even without you ever meeting at the door.

What is the best time to ask for a review after a roofing job?

A few days after the invoice, not right when the scaffolding comes down. By then the customer has already looked at the bill, walked around the house, and at best the roof has already survived a night of rain. That convinces them more than the moment the last tile goes on.

How do I respond to a negative review about an expensive quote?

Briefly and factually, without arguing about figures. Explain that a quote is a non-binding proposal, that prices vary between roofers, and offer to walk through how your price is built up by phone or email. You are not writing for that one reader, you are writing for the next homeowner deciding between you and a competitor.

Can I get an unfair review about my roofing company removed?

You can report it through your Google Business Profile, removal is Google’s call. Describe why the review does not hold up, for instance because you cannot find a job or invoice under that name. Google itself says a reported review is usually assessed within several days, and do not expect removal for a plain complaint about price: that does not break Google’s policy.

What do I do if a customer threatens a bad review unless I come back and redo work for free?

Check first whether there is a genuine complaint behind it, for instance a leak that shows up after the job: confirm it in writing and go take a look, since that can be a matter for the ten-year liability. If there is no genuine complaint and the customer is simply trading a review for money or free work, keep every message, do not negotiate, and report it to Google, which has a process for exactly this. Either way, never threaten back with legal action or a damage claim: Belgian forums show that kind of threat has already escalated into real legal disputes, and that only makes things worse, including for your name on Google.

Can I still ask old customers for a review during the off-season?

Yes, but only where you still have a clear basis to contact that customer and they would not be surprised to hear from you. Send a short, personal message that mentions the job you did for them, never a bulk message to an old list.

Attach the request to the invoice, not a goodbye

Add the customer with their name and number, and send the review request a few days after the invoice. Your quoting software and your schedule stay exactly as they are.

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