Resources
Everything about Google reviews for local businesses
Practical articles for Belgian business owners who want more Google reviews, written around what fits inside an ordinary working week.
- Blog
- 20 articles
By topic
Every topic starts with an overview article and then goes deeper. Start at the top if you have no fixed routine yet.
Asking for reviews
Getting startedYour first Google reviews: from zero to fifteenA verified profile, the right first customers and a steady pace: how a new business gets on the map within a month.7 min · 11 August 2026ProcessCollecting reviews as a team: a routine that keeps runningOne trigger moment, one owner, three numbers a month. A team needs nothing more than that.6 min · 10 August 2026NumbersHow many Google reviews do you need? Work out your own thresholdThe benchmark method in four steps, plus the maths that turns customers into reviews per week.7 min · 10 August 2026TemplatesHow to ask customers for reviews: messages that actually workTemplates per channel and per sector, plus the four parts every good review request contains.8 min · 10 August 2026GuideHow to get more Google reviews: the complete guide for local businessesThe full method: the right moment, the right channel, the right message and the rules you have to stay inside.9 min · 10 August 2026
Channels and tools
ToolsChoosing the best Google review app: a buyer’s guideSix features, four pricing models and five red flags: the checklist for judging a review tool before you sign.7 min · 11 August 2026PlatformsTrustpilot, Facebook or Google reviews: where should yours live?Google feeds local search, Trustpilot suits online selling and Facebook reaches your followers. A decision table by type of business.7 min · 11 August 2026ChannelsWhatsApp or SMS for review requests: which one works when?Reach, cost, tone and rules. Four criteria that decide which channel your customers actually open.7 min · 10 August 2026PracticeQR codes for Google reviews: where they work and where they do notThe spots that produce scans, the spots that produce nothing, and the size that still reads from a metre and a half.6 min · 10 August 2026How-toHow to create and share a Google review link: step by stepThe direct link to your review window, in four steps, with the mistakes that come up most.6 min · 10 August 2026
Profile and reputation
WebsiteShowing Google reviews on your own websiteFrom the Google badge to your own feed: what each method costs, and what has to be written next to the reviews.8 min · 11 August 2026RulesCollecting reviews within the rules: what is allowed and what is notGoogle policy, the Omnibus rules in Book VI, and the exact line between asking for feedback and filtering it.8 min · 10 August 2026Local SEOOptimising your Google Business Profile: the fields that actually matterThe category, the opening hours, the photos and the reviews. Those four fields carry your position.8 min · 10 August 2026ReputationHow to respond to a negative Google review: method and examplesThe structure of a reply that convinces the reader, with examples per situation and the rules on removal.7 min · 10 August 2026
By sector
HospitalityGoogle reviews for restaurants: asking when the bill lands on the tableThe moment the bill arrives, the place for the QR code, and the answer to "the food was cold".7 min · 11 August 2026GaragesGoogle reviews for garages: asking at the invoice handoverThe invoice moment, the choice between SMS and WhatsApp, and the reply to a complaint about the price.7 min · 11 August 2026SalonsGoogle reviews for hair salons: asking at the moment that worksThe evening beats the chair, and the next booking is the most natural place to mention it.7 min · 11 August 2026TradesGoogle reviews for contractors: asking after handoverA week after handover, once the dust has settled and the customer has actually used the work.7 min · 11 August 2026
Local SEO
AI and searchReviews and AI search results: does your business get named?Where AI assistants get their local data, and why written-out reviews make your business easier to name.8 min · 11 August 2026Local SEOLocal SEO in Antwerp province: getting found in your own municipalityHow the local pack works, what distance means for a business in the Rupel area, and how to serve several municipalities.9 min · 10 August 2026
Regions
Working in Antwerp province? See what it takes to stand out locally, municipality by municipality.
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